Puri Jagannadh’s Iddarammayilatho (2013) Movie Review


Cast: Allu Arjun, Amala Paul, Catherine Tresa , Nassar, Tanikella Bharani, Brahmanandam, Nicole, Srinivas Reddy, Ali, Devshi Khanduri
Music Director:Devi Sri Prasad
Cinematographer: Amol Rathod
Censor Certificate: U/A
Runtime: 137 Minutes
Director: Puri Jagannadh 

After decent success of Julayi, Allu Arjun’s next Iddarammayilatho was much expected as he has to sustain the success of Julayi. Accompanied by two lovely ladies and a good technical team as the crew, this film evoked oddities response from the teasers which showed superb visuals and when the audio was launched, even more people were interested in the movie with the songs being received well. With such good responses, the expectations on the film was fairly good. Unfortunately, the movie did not live up to all the expectations it has created.

Beginning with storyline, Union Minister (Rao Ramesh) daughter Akanksha (Katherine Tresa) flies to Spain to do PHD in Psychology. In her room she finds a diary left behind by previous tenant. Akanksha who reads the diary comes to know about Sanju (Allu Arjun) through Komali (Amala Paul) writings. Akanksha while reading the diary gets interested in Sanju who runs a western band. She suddenly finds the story between Komali and Sanju come to abrupt end as the diary pages turn blank after the engagement between the two. What is the twist in the love story between Komali and Sanju? How did she react when she comes to know about her father’s involvement in Rs 100000 crores scam? Forms the rest of the story-line.

Allu Arjun has delivered a matured performance, thanks to all the experiences he has garnered over the years of doing several films. He did a good job in all emotions, be it romance, pain and guilty reactions and etc. He holds the attention of the audiences with his charm and presence throughout the film. He was at ease in all the action sequences and proves once again he is the best dancer in Tollywood with couple of songs. Amala Paul looks pretty but lesser make up could have made her look better. Acting wise, she was just okay. Katherine Tresa character of the lead’s interest was not well developed; that she was there primarily for the songs. Bramanandham and Ali comedy fails to arise laughter. It’s pathetic to see Shawar Ali and Subbaraj dishing out similar performances that too as the same, lame, shouting villain. Tanikella Bhrani, Rao Ramesh, Nassar, Pragati, Rao Ramesh and the rest of the gang did what was expected from them.

The two USP’s of the film are the cinematography and music. Director of Photography, Amol Rathod did a fantastic work in handling the cinematography for the film. The film was sparkling in all frames and kudos to him for capturing the subtle beauty of Spain with extra emphasis on lighting.

Meanwhile, music by Devi Sri Prasad is very different and experimental but soothing to the ears. Pick of the lot will definitely be the “Violin Song” number followed by “Run Run” and “Top Lesipodi”. Though his songs were very nice, the background score was a bit of a letdown where unnecessary loud music was thrown in. Costume designer and make-up artist’s works are very well noticeable in the form of the lovely and beautiful looking leads. Fight choreography by Keecha is Promising, Interval bang is one of the major highlights of the movie.

Story and screenplay by Puri Jagannadh was disappointing. Although he had a story to tell, the screenplay was very wobbly and doesn’t go in a flow. Besides that, there are some loopholes and questions which went unanswered in the film. Puri tries to prep up the excitement level by infusing some stylish action sequences but it actually fails to achieve the intended result in the end. Though Iddarammayilatho doesn’t drag and is made crisply, the sequences are out-datedand not fresh at all. Dialogues wise, the film has a few pretty good lines in between, regarding Love at first sight, Thuppalu, films spoiling the Reddy’s reputation, Bapanese etc. Editing could have been better, Production values by Parmeshwara Artsis grand.

Survi VerdictIddarammayilatho, a film with stylishly shot scenes and choreographed action blocks which could have created a big impact with the viewers if the director had concentrated more on improvising the screenplay

Survi Review: 2/5
 Theatrical Trailer:

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